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Published: 29 January 2015
New terminal solutions company
Phoenix Products Company of Milwaukee has announced the launch of Phoenix Terminal Solutions - “the industry’s first and only global sales agency exclusively serving container, intermodal and bulk terminals”.
Phoenix is well known for its LED light fixtures, specifically developed for equipment and other harsh environments. While there are literally hundreds of LED light fittings on the market, Phoenix has positioned itself as a high-end supplier for crane, mining and material handling applications.
As a sales agency Phoenix Terminal Solutions (PTS) will bring together other brands with a similar focus. “It represents a select number of trusted brands that all share a common goal - offering modern technologies that deliver safety, operational and environmental benefits to terminals. Phoenix Terminal Solutions’ global sales network enables the immediate service and response that terminals require while streamlining the sales and procurement channel to deliver maximum value to customers” Phoenix said in a statement.
At launch PTS has agreements with US-based Bright Light Systems and Germany’s LASE. Bright Light offers light emitting plasma (LEP) technology that is suitable for high mast lighting, an application Phoenix has long argued is not a good fit for LED technology.
Being able to offer both products has been welcomed by Marc Desmons, Manager of Engineering Services for Terminal Investment Limited (TiL). “TIL is very happy to learn that Phoenix is now present in the yard lighting technology and has now become a complete container terminal lighting system supplier. Phoenix is TiL’s preferred and only LED supplier for our container handling equipment and can now offer complete solutions.”
“We are pleased to be working with our new partners at Phoenix Terminal Solutions,” said Brad Lurie, President and CEO of Bright Light Systems. “Our experience and success with LEP high-mast lighting in port and bulk terminal applications is a perfect fit. Together we can offer customers enhanced lighting choices and the latest technology. Both BLS and Phoenix Lighting have demonstrated a track record of quality and innovation. Our combined strength will address market demands and be beneficial for all parties.”
LASE supplies laser sensors for positioning and measuring systems and will leverage PTS to grow its presence in North America, particularly in the bulk sector where LASE has had some recent success with heap volume measurement systems and automated solutions for wagon car tipplers. “We are gladly looking forward to our new partnership with Phoenix Terminal Solutions. LASE strengthens its presence by this partnership in the North and Central American regions. Phoenix stands for quality as well as high-value products and services, which also reflects the philosophy of LASE” said LASE CEO Lars Ambrosy.
PTS will provide sales and service, encompassing engineering support and customised solution design, a global sales team to deliver an immediate response, collaboration with terminals and global terminal operators, and a broad network of service partners. Scott Fredrick, CEO of Phoenix, said: “We are pleased to offer terminal operators such a unique option. The synergy of these industry leaders will provide unmatched expertise, service and results.”