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Published: 14 March 2017
INTTRA acquires Avantida
The combination will accelerate the expansion of digital technologies in landside container logistics and ocean shipping
New Jersey US-based INTTRA, the ocean shipping electronic marketplace, has acquired Avantida, said to be the European market leader in empty container management for ocean carriers. Avantida is headquartered in Belgium and currently conducts business in seven European countries.
INTTRA's entry into landside container logistics will provide additional value for existing and new customers, says the company, Avantida's core business - digitised, automated container reuse and repositioning - addresses a major challenge for ocean carriers, transport companies, terminals, depots, and other stakeholders. Industry experts estimate that EC positioning costs the ocean shipping industry up to US$20B a year, around 40% of handling costs.
"Avantida, an industry leader in digitized container logistics, has products and customer bases that are highly complementary to those of INTTRA," said INTTRA's CEO, John Fay. "Acquiring Avantida advances our strategy of extending our reach into the intermodal value chain, enabling INTTRA to better serve our customers.
"With cutting-edge, cloud-based technology and a unique business model, Avantida enhances efficiency and delivers substantial value to carriers, shippers, and other landside transport companies."
"Luc De Clerck, Avantida's CEOm said: "Together we can leverage technology innovation to digitise and transform a multi-billion dollar market that is central to global trade. INTTRA's global network will enable us to accelerate product adoption in Europe and around the world.
"Our combined offering will further benefit numerous stakeholders within and beyond ocean shipping and container logistics, including reducing CO2 emissions and congestion at ports and surrounding communities."
Avantida will operate as an INTTRA-owned company and customers should continue to use the same sales and service contacts.