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Published: 20 April 2017
Hyldager’s Nisomar venture
A new tech-start up for the maritime services industry hopes to transform the way ship owners, operators, brokers, charterers and even financial institutions specialising in the sector manage their business.
Nisomar is the brain child of Claus Hyldager, CEO of the new venture, and a 35-year veteran of the maritime services industry, most recently serving as group CEO of London-based Inchcape Shipping Services (up to 2015).
“Nisomar is not a rebuild of Inchcape or Wilhelmsen,” he stressed. “The company is radically different and it is what I believe the shipping industry needs. The whole industrialised world is changing and embracing digitalisation and the use of big data yet shipping has, in many respects, been left behind and appears as an isolated hole.”
The executive stressed that since embarking on the project, he had spoken to many companies in all sectors of the business and sought insight from them on what they needed changing and how this might be achieved.
Hyldager revealed that the research led Nisomar to conclude that shipping was overly inward-looking and ripe for change. He explained: “Unsatisfactory margins and many organisations’ inability to respond quickly enough to an ever-changing world is for everyone an unsatisfactory status quo.”
Hyldager has put together a team that has immense experience and knowledge of maritime, supply chain and IT issues and this has allowed it to develop proprietary software and put in place innovative ways to collect global shipping data. To date, US$1.3M has been invested in the venture.
Nisomar’s offerings will include a full range of data and analytics to support companies’ business decisions, intelligence covering all main ports in all regions of the world in an effort to improve service and operational efficiencies and a suite of management consultancy and advisory services.
Hyldager sees this combination as being transformation for the industry and as putting Nisomar in something of a unique position. “It is”, he stressed, “only when innovative data analytics are coupled with insightful, strategic consultancy and leading logistics management services that the success of ship owners, managers and operators worldwide success can be fully assured, besides those key employees looking after clients at ports across the globe.”