But will the shippers pay?
Two large reefer shippers represented at TOC Americas questioned the value of real-time reefer monitoring for their businesses. Allison Nowlin, international logistics supervisor for protein producer JBS said it does not want to individually monitor every reefer box it ships. JBS ships around 31,000 reefer containers a year, and monitoring them all, she said, would be administratively difficult and costly.
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