ZeroNorth and Hapag-Lloyd partner on digital bunker procurement tech

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Hapag-Lloyd has partnered with Danish tech company ZeroNorth to launch a digital bunker procurement and planning solution.

German liner major Hapag-Lloyd has entered into a partnership with Danish tech company ZeroNorth aimed at launching a bunker procurement & planning solution.

The partnership will collaborate on creating a digital solution for Hapag-Lloyd to navigate the energy transition, reduce fuel costs, and lower service costs.

ZeroNorth said the solution will set a ‘new industry standard’ for digitalising end-to-end bunker planning and procurement, offering enhanced user experiences and features like streamlined contract and port planning, contract tender capabilities, and a true price algorithm, and is ready for immediate rollout.

The partnership comes amidst the continued digitalisation of the bunker market, with advances in technology and increasing amounts of data enabling a new era of transparent bunker procurement decision-making.

Kenneth Juhls, Managing Director ZeroNorth Bunker, said: “We are excited about this impactful partnership with Hapag-Lloyd, which will see us leverage the extensive knowledge and ambition between our two organisations with the aim of transforming the way companies approach bunker planning and procurement during the energy transition.”

Jan Christensen, Senior Director Global Fuel Purchasing, Hapag-Lloyd, added: “We have a clear strategic direction to advance decarbonisation across our fleet and across our business. To do this, we need to find the right partners – and we believe that ZeroNorth is perfectly placed to enable us to digitalise our bunker procurement and planning activity.

“ZeroNorth has strong domain expertise, a proven track record of success in developing and operating industry-leading solutions, and a credible vision for the future of the bunkering industry. Together, we believe that we’ll be able to meaningfully impact how we plan and buy our bunker fuel – by far the single largest lever that we can pull in service of our decarbonisation ambitions.”

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