Maersk makes another move deeper into the supply chain, adding E-commerce logistics specialists Visible SCM and B2C Europe.
A.P. Moller – Maersk has announced two new acquisitions in E-commerce logistics as it moves to boost its own integrated logistics offering. The first is Utah-based B2C/E-Commerce Logistics and parcel delivery company Visible Supply Chain Management (Visible SCM). Maersk has acquired 100% of the shares in Visible SCM for US$838M. The transaction agreement was signed on 28 June and the deal closed on 2 August, after meeting all regulatory approvals and closing conditions.
The second is B2C Europe, an e-commerce logistics specialist based in the Netherlands providing cross-border services in Europe. Maersk acquired 100% of its shares for US$86M.
Visible SCM had itself been making acquisitions prior to its sale to Maersk. In September 2020 it acquired PC Synergy, a leading point-of-service software supplier for the retail shipping industry. Prior to that Visible SCM acquired US freight forwarder Kansas Continental Express and E-commerce solutions provider Trade Global, the latter of which it purchased in bankruptcy.
Commenting on the Visible SCM acquisition Maersk said the move means its customers in the Business-to-Consumer segment “will be able to reach 75% of the U.S. direct to consumer market within 24 hours, 95% of the U.S. within 48 hours”.
“We have set out to build strong E-Commerce Logistics capabilities that complement our existing end-to-end supply chain offering. Visible SCM’s operating model and value proposition will strengthen our customers’ E-commerce Logistics, enabling them to sell through any sales channel, deliver in any way and manage their supply chains seamlessly. While our customers trust us with a wide part of their supply chain, this acquisition will contribute to an even better end-to-end experience by providing more key E-commerce capabilities. The new supply chain architecture allows more of our small and medium-sized customers to tap into the growth driven by the increased online consumer shopping,” said Vincent Clerc, CEO of Maersk Ocean & Logistics.
“Integrating our company with Maersk aligns with our values and strategic goal to scale our services to reach more customers with our business model. Together we can be a trusted partner across all customers’ supply chains and bring our B2C expertise to Maersk customers with direct-to-consumer Fulfilment, parcel delivery and supply chain visibility in an end-to-end offering,” said Jared Starling, CEO of Visible SCM.
“Teaming up with Maersk creates an exciting new chapter for our company and enables us to ensure every E-Commerce business has access to an efficient, economical supply chain so they can win with their customers,” added Casey Adams, President, Visible SCM.
“When we talk E-Commerce to customers, they want to significantly grow their business through this channel, handle demand curves better and broaden their reach to the U.S. market and cross border markets. The combination of Maersk Warehousing & Distribution, Performance Team [another Maersk company acquired in 2020] and Visible SCM will enable a full omni-channel solution to create more reliable delivery flows and bandwidth,” said Narin Phol, Managing Director of Maersk North America.