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Hapag-Lloyd increases reefer fleet by 11,100 containers

The line is strengthening position as one of the largest reefer container carriers with new equipment and a new on-line booking system.

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Hapag-Lloyd has ordered 11,100 reefer containers. The new containers will be integrated to the company’s existing fleet of 91,000 reefer containers, with delivery gradually starting this month and completed by December 2018.


Hapag-Lloyd has a significant footprint in the refrigerated container market and the company has continuously invested in new reefer equipment throughout the past years and also renewed a significant share of its fleet.


Since 2015 alone and including the most recent order, the line has purchased a total of 30,550 new reefers to ensure that it can offer modern equipment and sufficient seasonal availability to its customers, particularly during peak times such as harvesting seasons of fruits or vegetables.


“We experience very positive feedback from our clients on our ability to deliver consistent quality services in the reefer business, said Clemens Holz, Director Reefer Products. “Furthermore, we see increasing demand from clients to transport temperature sensitive goods. To benefit from additional opportunities in this attractive market segment, we have decided to increase our reefer fleet.”


Two thousand of the new containers are equipped with controlled atmosphere technology used to slow down the ripening process and to extend the shelf life of fruits and vegetables. “The state-of-the-art containers will also have cooling units with the highest level of efficiency. Thanks to optimised power control, they will also consume significantly less energy, without any change in performance and temperature precision," stated the company.


"The new reefer containers undergo intensive tests before they are made available for our customers to transport their valuable freight,” said Frank Nachbar, Director Container Engineering and Maintenance.


In addition to food products, Hapag-Lloyd also transports other sensitive products in reefer containers, such as high-value pharmaceuticals. The new order will clearly expand the company’s footprint in this strategically important niche market.


“Quick Quotes” is the name of a new digital quotations service Hapag-Lloyd is offering customers. Following a successful trial implementation, “Quick Quotes” will be rolled out on 2nd September. Customers around the world can simply and significantly speed up their quotations for container shipments, says the company.


“It takes only seconds to obtain a quotation for an individual pricing. Thus the quotation process is made easier, faster and even more convenient on a 24/7 basis.”


To use “Quick Quotes,” the customer has log in via the Hapag-Lloyd website, or use the Hapag-Lloyd app for iOS and Android, select the start location and end location and specify the commodity and type of container. Within seconds the quotation is provided and the booking can be made.


“Becoming easier to do business by digitizing our services is very important to us,” said CEO Rolf Habben Jansen. “Through Quick Quote our customers can get a fast quotation at any time, which will contribute to a better and more efficient customer experience.”


Additional services available include checking for shipping schedules, managing documents or tracking shipments.

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