The Container Supply Chain Conference at TOC Europe will open with speakers from the World Economic Forum and APM Terminals.
TOC Europe has announced that this year’s TOC conference, being held in Rotterdam 12-14 June, will commence with presentations from Wolfgang Lehmacher, Head of Supply Chain and Transport Industry at the World Economic Forum on ’Disruption in the Fourth Industrial Revolution’, and Keith Svendsen, Chief Operating Officer APM Terminals, on ’Challenging the status-quo in supply chain technology’.
“Growing e-commerce is transforming how transactions and trades are done domestically and cross borders and with an astounding $14.2 trillion to be realized through digital business by 2022, will play a vital role in supporting demand for container shipping in over the next few years. There is no doubt that the time for digital is now!
“The whole supply chain, is immersing itself with intelligent assets that can foster through automation, autonomy and connectivity a massive change in the ‘business as usual’ approach to moving cargo across the globe.
“We see a sense of renewed optimism for the industry as it slowly starts to emerge from a decade long struggle of navigating through tumultuous times stemming from the world economic crash of 2009. This optimism will operate in 2018 under a cloud of several risk factors that include the continued retreat of the Chinese economy to focus of domestic demand, the United States change of trade policy since 2017 and the ongoing uncertainty allied to the UK’s decision to leave the European Union in 2016 and will continue to linger over any potential world economic growth,” TOC events said.
Keith Svendsen’s presentation will likely provide more clues as to how the Maersk Group’s new strategy for APM Terminals will unfold. APM Terminals parent A.P Moller Maersk has announced a shift in strategic focus to providing “integrated and highly efficient freight transport solutions” through greater coordination between its divisions, including Maersk Line and APM Terminals. Maersk executives have made comments about how the groups digital strategy is focused on coordinating services to capture more of customers’ total logistics spend, while at the same time looking to lower costs and scale back capital spending at APM Terminals.