The Port of Long Beach has earned four awards from the American Association of Port Authorities for outstanding advertising, website and community education and outreach campaigns
“We thank the AAPA for recognizing our ongoing efforts to tell the port’s story effectively and positively to a diverse audience of labor, industry and community stakeholders,” said Bonnie Lowenthal, President of the Long Beach Board of Harbor Commissioners.
The Gerald Desmond Bridge website, refreshed with a new design in March 2018, won the AAPA’s Award of Excellence in the Website category. Along with delivering construction updates and traffic alerts, the newbridge link highlights the vital role that the US$1.5B bridge replacement project will play in the economy and the goods movement industry by the time it opens in mid-2020.
“Working for Long Beach,” a recent campaign promoting an EIS released in February 2019 that found the Port sustains 1 in 5 jobs across Long Beach and 2.6M jobs nationally, won the AAPA’s Award of Distinction in the Advertisements category. The advertising series was prominently placed in local publications and on social media, featuring the “1 in 5 jobs” message with dramatic images of work in progress throughout the Port, driving the economy.
“A Cleaner Harbor Makes Our Friends Smile,” featuring an image of a pelican and a sea lion appearing to grin, won the AAPA’s Award of Merit in the Advertisements category. The ad appeared in a commemorative edition of the Long Beach Business Journal to mark the 20th anniversary of the Aquarium of the Pacific in 2018, in conjunction with the Port’s success in returning the harbour to a healthy ecosystem for native wildlife.
The Port of Long Beach PHOTO Program, an annual collaboration with the Arts Council for Long Beach that highlights the work of amateur and professional photographers, won the AAPA’s Award of Distinction in the category for Community/Education Outreach. Now in its seventh year, PHOTO Program was expanded in 2018 to give year-round exposure for participating photographers who capture vibrant images of the Port’s workers, machinery and marine life.
“This achievement reflects the hard work we put into educating the public about the Port’s operational excellence as a jobs creator, an industry leader and a community partner,” said Mario Cordero, Executive Director of the Port of Long Beach.