Rugged LED lighting fixture specialist Phoenix Lighting has acquired Bright Light Systems Inc.
Bright Light Systems (BLS) is a Georgia-based company that is known for its light emitting plasma (LEP) illuminance and LED technologies, and its lighting control systems.
The two companies are a good fit technology wise. Phoenix specialises in rugged LED lighting for cranes and mobile equipment, while BLS developed LED and LEP fixtures and control systems for high mast yard lighting. It has several installations in the port sector, including LEP fixtures at the Ports America facility in Oakland, and high mast LED fixtures at Victoria International Container Terminal in Melbourne, and at Savannah for the Georgia Ports Authority.
high mast LED fixtures at Savannah for the Georgia Ports Authority.
After the acquisition was announced (and after this story was initially published) WorldCargo News learned that BLS was in fact no longer selling LEP (plasma) fixtures. The BLS LEP fixtures at VICT were in fact replaced with its LED technology.
Speaking with WorldCargo News, Ryan Hertel, Managing Director for Ports & Maritime at Phoenix said Phoenix’s main interest in BLS is its experience and assets in controls technology for high mast applications, which includes wireless systems for lighting control and fixture monitoring.
Phoenix does not, continued Hertel, have any plans to utilise or develop LEP (plasma) technology in its fixtures.
BLS has in the past been represented by Phoenix Terminal Solutions, a global sales agency set up by Phoenix in 2015. In September 2018 JMC Capital partners purchased a majority stake in Phoenix, at which time JMC said it planned to “invest in various growth opportunities” to expand the company.
JMC has a strategy of buying a “platform” company like Phoenix and then looking for “add ons” to strengthen the platform business. “This acquisition strengthens the capabilities of Phoenix to support its customers. With expanded in-house expertise, Phoenix can combine its lighting products with a specialized lighting control and monitoring system to bring superior efficiency and performance,” Phoenix Lighting said in a statement.
“We are excited about the acquisition and partnership with the Bright Light team,” said
Scott Fredrick, CEO of Phoenix. “They will be a great addition to our Company and product offering.”
Brad Lurie, CEO of Bright Light Systems, who will now manage Phoenix’s new Controls Division added, “Our best-in-class controls platform combined with Phoenix’s industry knowledge and lighting expertise make this a perfect acquisition.”
“Our customers are enthusiastic about this announcement as it follows the industry-wide demands for increased performance data and intelligence on the equipment critical to supporting operations,” concluded Ryan Hertel.