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Port Optimizer pilot begins in Long Beach

Stakeholders across the Port of Long Beach will use GE’s Port Optimizer software to access data “that will allow them to move cargo containers more efficiently”.

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Following its launch with the Port of Los Angeles, GE Transportation is now beginning the two month trial period for its new Port Optimizer software at the Port of Long Beach. As previously noted in WorldCargo News, Long Beach has agreed to the trial, but its Harbour Commission was not unanimous in its support for the project, and the port is not contributing to the cost of the software development.


GE Transportation ultimately wants to commercialise Port Optmimizer, but the initial trial will be allow some port stakeholders to access data at no charge. The basic idea behind Port Optimizer is to consolidate data on container, shipping and landside services in a single window to allow more coordinated planning, including improved advance notice of cargo arrival, coordinated with data on the availability of equipment, labor and other resources. Unlike the TradeLens system being developed by Maersk and IBM, Port Optimizer does not use a blockchain to manage documents.


The trial involves three terminals at the port: Long Beach Container Terminal, Total Terminals International and International Transportation Service, and the Port of Long Beach. “We welcome the opportunity to have this exciting technology demonstrated here in our Port,” said Port of Long Beach Executive Director Mario Cordero. “We are always searching for new means toward improving operational efficiencies in the supply chain as it moves through this port complex. We look forward to observing Port Optimizer in action.”


“We’re excited about the potential of this technology,” said Long Beach Harbour Commission President Lou Anne Bynum. “Moving goods more efficiently through this important gateway is the key to accommodating future cargo growth. The data collected during this pilot at some of our busiest terminals could help to accomplish this, and we look forward to seeing the results.”


“We are proud to launch our Port Optimizer software in Long Beach,” said Jen Schopfer, VP, General Manager of Transport Logistics for GE Transportation. “Not only will GE be piloting our product’s core capabilities around advanced visibility and planning, but we are also launching some Long Beach-centric functionality – marine terminal operator and landside transportation integrations for better planning and gate transactions, including MatchBack Systems for dual transactions, and advanced/predictive analytics addressing truck congestion using GeoStamp’s IOT platform.”


The Harbour Trucking Association (HTA) also endorsed the pilot project, with CEO Weston LaBar saying the HTA is excited to see Port Optimizer expanding to Long Beach. "The HTA is committed to the rapid adoption of technology and digitization of the supply chain. As we become a proactive, rather than reactive, industry, the Port Optimizer is the key tool that will enable the necessary data visibility and multi-stakeholder systems integrations for these efforts to be successful. This project has the potential to be the single most impactful enhancement to our industry since the adoption of containerization,” LaBar added.

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