Hapag-Lloyd will install Globe Tracker hardware on its fleet of 100,000 reefer containers as part of a new “Hapag-Lloyd LIVE” offering.
At the at the Transport Logistic international trade fair in Munich this week Hapag-Lloyd launched its new real-time container monitoring program "Hapag-Lloyd LIVE”. This will feature real-time GPS location, temperature information, and power-off alerts, among other features. “In an initial step, the company is equipping its entire reefer fleet of some 100,000 containers. As the programme is designed to fit customers’ needs, Hapag-Lloyd intends to develop commercial products in close cooperation with its customers in order to adapt the solution even further,” Globe Tracker said in a statement.
The “smart reefer solution” featuring IoT Technology has been developed by Globe Tracker, which is now well on the way to being able to claim to be “a leading supplier of supply-chain visibility solutions”. Landing Hapag-Lloyd is a major success for the company, and it follows the recent announcement of another deployment with Dole. Other companies involved in the system and integration with existing Hapag-Lloyd software and services include T-Mobile Austria as part of Deutsche Telekom Group and Ericsson.
Hapag-Lloyd intends to gradually release features of Globe "Hapag-Lloyd LIVE" as its entire reefer fleet is outfitted with the Globe Tracker hardware. “Furthermore, some "Hapag-Lloyd LIVE" features may also be made available upon request to dry container customers to add value through enhanced supply chain transparency,” Globe Tracker added.
"With our corporate ’Strategy 2023’, we have set ourselves the goal of becoming number one for quality. Customers expect more reliable supply chains, so the industry needs to change and invest sufficiently. It is imperative that we understand and fulfil our customers’ needs faster than our competitors," said Juan Carlos Duk, Managing Director Global Commercial Development at Hapag-Lloyd. "Inviting our customers to further shape our real-time monitoring products right from the beginning will give them an opportunity to receive products that are tailor-made for their needs - while giving us a chance to deliver the best-possible service at the same time."
“We are honoured to have been chosen by Hapag-Lloyd because of our innovative strength and ability to provide a world-class cold chain visibility solution. We are extremely impressed with the rigorous detail, focus, diligence and high quality of their selection process, and could not be more pleased with the result," said Jákup Lamhauge, CEO of Globe Tracker.