Hapag-Lloyd unveils Strategy 2030

Hapag-Lloyd has announced its Strategy 2030, a comprehensive roadmap charting the course for the company’s pursuit of quality leadership, sustainability, innovation, and operational efficiency in a rapidly evolving maritime industry.

According to Strategy 2030, the company seeks to solidify its standing among the top five container lines worldwide and strengthen its footprint in pivotal markets.

The company’s Strategy 2030 results from in-depth market analysis, customer insight, and extensive internal collaboration, including input from the company’s global experts. It is built on five core pillars:

Pure Play Plus: Hapag-Lloyd continues to invest in its fleet and service network to further strengthen its core liner business while expanding its terminal portfolio, backed by a new Terminal and Infrastructure Division. In addition, the carrier aims to increase its share of inland transport in direct support of its core business.

Top 5 Global Container Line: With a focus on strategic growth initiatives, Hapag-Lloyd aims to cement its position among the top five global container lines and reinforce its presence in key markets, including Africa, India, Southeast Asia, and the Pacific trade by growing above market.

Undisputed Number One for Quality: Hapag-Lloyd will double down on its quality strategy, aiming for an on-time delivery rate of more than 80% and strengthening operational excellence, customer care, and ease of doing business. The Gemini Cooperation with Maersk will be an important step towards this goal, as will the strengthening of internal processes.

Sustainability Driver: Fully embracing environmental responsibility and contributing to keeping global warming within the 1.5°C target of the Paris Agreement, Hapag-Lloyd is committed to reducing absolute greenhouse gas emissions by around one-third by 2030 and achieving net-zero fleet operations by 2045. This will be achieved through a range of measures, including fleet modernisation, new propulsion technologies, and the use of alternative fuels.

Top Performing Carrier: Hapag-Lloyd aims to remain an industry frontrunner by leveraging cutting-edge IT solutions, increasing productivity, maintaining a razor-sharp focus on performance and cost optimisation, developing the workforce, and attracting talent.

“We are very proud of our Strategy 2030, a testament to our unwavering dedication to quality, sustainability, and customer satisfaction,” said Rolf Habben Jansen, CEO of Hapag-Lloyd. “We operate in a very dynamic industry marked by shifting customer needs, so a resilient strategy is essential. Strategy 2030 positions us to thrive and lead as one of the top global container lines. With it, we will not only enhance the value we deliver to our customers and partners but also make a meaningful contribution to the decarbonisation of our industry. It is our most ambitious strategy to date.”