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New Hyster dealer in Spain

Genera Industrial is now the exclusive dealer for Hyster lift trucks in Spain

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Owned by Spanish multinational organisation GAM Group (General de Alquiler de Maquinaria), Genera Industrial will support the full Hyster range of lifting equipment nationwide.

“We are pleased to strengthen our position in Spain with the appointment of Genera Industrial as the exclusive Hyster dealer,” said Harry Sands, Hyster-Yales’ Managing Director, EMEA.

“Genera Industrial has significant national coverage in strategic industrial areas, with the infrastructure and experience to support lift truck fleets of all sizes.”

Genera Industrial is the new trading name for an already established GAM lift truck service business in Spain. GAM provides machinery management services with a fleet of over 20,000 machines including lifting equipment, energy equipment, handling equipment and earthmoving equipment. GAM has more than 1,000 employees and operates in 11 countries through a network with 110 branches.

Genera Industrial’s headquarters will be based at the GAM headquarters in Madrid, located in San Fernando, with regional offices and engineers supporting products in the field.

Joaquin Rengifo, Managing Director of Genera Industrial commented on the recent announcement. “We believe that Hyster lift trucks are some of the toughest and most reliable in the world, and ideal for the demanding operations found in Spain.

“Whether its automated trucks for the automotive production lines, diesel trucks to work in dusty yards with high ambient temperatures, or high performance VNA and reach trucks for the warehouse, Hyster equipment can be tailored to suit the application."

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