Container lessor SeaCube has announced it will bundle telematics systems into per diem leasing rates for customers that want access to leading-edge technology without a high capital investment up front.
SeaCube has announced a “menu of options” for genset, dry and refrigerated container leasing that enable customers to install a telematics system and spread the cost over the daily lease rate for the asset.
“Our customers want to enhance their standard equipment offering with innovation and technology, but the initial capital outlay can often times be cost-prohibitive. Our leasing options offer an attractive way to finance this investment, making technology enhancements a reality for our customers,” said Robert Sappio, CEO of SeaCube. “In addition, we offer neutrality in that we will work with any vendor the customer prefers and not designate a specific solution unless requested. We will also provide directional guidance necessary to our customers to ensure we offer recommendations for the most suitable technology applications. This is what our customers were asking for and we listened.”
The announcement, made ahead of the Intermodal Exhibition in Rotterdam, tomorrow, is evidence of a major shift of thinking across the container leasing industry. At past Intermodal Exhibitions leasing company executives have stressed to WorldCargo News that their customers might say they want box tracking and smart containers, but were not willing to pay one cent more on the daily lease rate for the hardware.
SeaCube’s announcement suggests its customers are now seeing value in telematics, and there is a will to use the leasing model to spread the capital cost. “SeaCube’s relationships with leading technology companies allows it to offer flexible, customizable solutions that can be bundled into a daily per diem rate, a low-risk, affordable solution pro-rated over the term of the lease for the SeaCube customer. The suite of technology solutions includes: telematics, equipment and cargo management, cost control, fleet optimization, real time tracking, precise and accurate early warning diagnostics,” SeCube stated.
In the genset market, SeaCube has partnered with Orbcomm to integrate its telematics devices for real-time tracking for new “production speculative gensets”. A lot of these go into the United States, where Orbcomm hardware is well established with existing service providers. “Gensets can be difficult to manage and by adding telematics to our production genset fleet, SeaCube now has the opportunity to track location, running hours and fuel consumption for the purposes of improved fleet management. This fleet management and tracking also offers significant benefit for our customers,” said Mr. Sappio.
SeaCube has also announced that it has joined the Blockchain in Transport Alliance (BiTA), “to ensure that nascent blockchain applications can be integrated into SeaCube equipment leasing activities, products, and financial solutions, when and where appropriate”.
“At SeaCube, we want to provide our customers with cost-effective access to leading-edge innovation, as well as an educated team for guidance and training. We believe embracing technology, ranging from data analytics to digitalization to blockchain, is necessary to not only thrive, but to survive, as an industry leader. This is new ground for all of us and we want to partner with our customers and vendors to stay ahead of the curve,” concluded Sappio.